September
2003 | The
king of gums
Gum
update.
So, today I
head out to Uwajimaya, peerless
Asian grocery store, in search of my beloved Xylitol Lime Mint,
to no avail. Other intriguing gums presented themselves, and so
I purchased:
- Meiji Xylish
Fruity Mint and Clear Green
- Lotte Cool
Mint
- Lotte Black
Black Super Menthol (later discovered to not be a gum at all,
but rather, a candy).
If I were truly
industrious I would race upstairs to scan in the gums and give you
an idea of what we are working with here. But it is late, and the
scanner is all the way at the top of the stairs, whereas myself
and the aforementioned gums are down here.
So far I have
only sampled Fruity Mint (thrown into the basket
last minute by the husband as a dare) as fruit gums tend toward
abstract, chemical flavoring which rather rapidly departs from the
gum, leaving the chewer questioning its very purpose. It is no small
wonder that mint gums reign supreme for this reason-- they have
staying power.
I am unsurprised
to announce that Fruity Mint was a rather unsavory coupling
nature's worst tasting fruit, the grapefruit, and a barely-there
base note of mint which fled the gum like a suspect, leaving me
with a quickly closing window of artificial, stingy-sweet grapefruit
taste. This said, the entire
concept of the Xylish gum packaging redeemed it utterly, as
the Xylish gums have built into them a handy pull-out gum pellet
storage door that folds into a space-saving half-package once at
least six of the twelve pieces had been chewed by a hapless, grapefruit-loving
fool. The sheer unamerican concept of saving space in a six inch
gum package, which folds upon itself to become even more outrageously,
stylishly compact, shot this ungodly flavored gum several rungs
up Gum's many-runged ladder of greatness. Of course this leaves
Xylish Fruity Mint innumerable rungs beneath the reigning champion
of all global gums.... Lotte Xylitol Lime Mint.
(the original
rant...)
But first,
a letter: it seems a bizarre coincidence that a letter
should arrive today describing in totally clear terms exactly what
we were trying to accomplish with tiny dog's site re-design. How
did he know?
Back to the
gum: I just realized that I need to do an extended rant about gum.
For the last several years I have been on a global search for the
perfect gum, which has led me to reject all American stick-based
gums as too substantive and gummy, with that ever present in-your-face
pesticide-level of mint (a feature common to all unsubtle Amerigums)
in favor of pellet-style gums that hail from distant lands.
So far there
is a clear winner in the race for global gum dominance, a gum that
is the Lance Armstrong of gums in my experience so far, beating
out even the delightfully realistic spearmint flavor of Extra European
spearmint pellet gum.
The mightiest
of all gums... introduced to me by a co-worker when I was in Tokyo
last March... drum roll please:

Tragically,
I just finished the last of the 8 packs I had, and now I am totally
bereft of any gum save for the scalding mint and overwhelming sweetness
of our disgusting Amerigums. The worst part is there are people
out there who would consider this critique of unsubtle American
gum to be unpatriotic. That's the state of things in the US today
people. Shut up and wave your flag and get back into the unemployment
line before I kick your ass for insulting American gums!

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